Though the popularity of digital coupons is on the rise, the adults and older people at least prefer to use paper coupons compared to the digital ones. The basic reason is the newness of the technology and people’s reluctance to adapt to new changes easily.
There are many reasons that people refuse to change. One of the biggest reasons is the distrust towards new technology. Many people still do not like to give out their banking details online so it is very difficult for them to provide their mobile number and email id to various payment apps and discount coupon apps. Say a website like https://www.couponobox.com/ has hundreds of different types of discount coupons and unless you provide some details like the mobile number, how can you download the apps or discount codes?
There are some other reasons as well.
- There are certain predetermined discount vouchers or codes that you can download and use. So if you want a better deal for a product that you have added to your cart then that may not be possible. You may not get very high-value discounts and it may be difficult to combine these with paper-based
- Sometimes your mobile may not have connectivity and the coupon may not download properly. Computer errors at the time of billing and payment may not read the coupon correctly or apply the right discount. These errors may happen in digital coupons.
- The stores prefer digital coupons. So even if you have a better offer on a paper coupon then also your digital coupon will be considered and you may lose some amount of discount.
These problems are minor in the implementation of digital technology in discounts and may soon be rectified. The consumers need to be aware of the better offers. If they are not able to use the digital coupons of higher value then they can always contact the customer care department. Combining the different levels of offers is the key and we are sure that soon the marketing world will have more patrons of digital offers. This is inevitable as the speed of the internet is constantly on the rise as is the rate of people migrating to online shopping.