Introducing The Lab

An Opportunity for Learning and Connecting at ComNet15

What is The Lab? We’re setting up companies who are transforming the way we communicate with some of the most consequential social sector leaders for an interactive lesson on how their game-changing products and tools combined with a powerful vision can change the way we see the world.

This Won’t Be Your Grandma’s Exhibitor Space. What it’s not: keychains, brochures and tchotckes. At The Lab, ComNet15 attendees will have the chance to meet one-on-one with companies debuting programs or showcasing innovative communications products, make new connections and learn to become better users of a product or program.

Unlike many conference exhibition spaces, The Lab is structured around appointments.

If you're attending ComNet15, you can use the form below to book 15 minute meetings with companies and orgs at The Lab. These meetings will empower you with one-on-one sessions to learn how to use (or better use) a communications product or program, while establishing a valuable professional connection. Alternatively, companies will leave the conference with valuable contacts at top foundations and nonprofits. This is a great opportunity for future partnerships or collaborations.

Who's Confirmed for The Lab in 2015? We're thrilled that Salesforce, Attentive.ly, Voice of San Diego, Monitor360, Forum One (Global Innovation Exchange), Blue State Digital and GaleWill design (with their VIOOLY tool) will be joining us in San Diego. 

Sounds Awesome, How Do I Sign Up? If you're attending ComNet15 in San Diego, scroll down to use the form below to sign up for meetings at The Lab

Who Can You Meet with at The Lab?

Salesforce has quickly become the platform of choice for leading social impact innovators. The Salesforce Foundation's 1-1-1 philanthropic model removes the financial barriers that have prevented social impact organizations from accessing best-in-class technology. This innovative model leverages 1% Salesforce product, time and equity to improve communities around the world. Learn how and why NGOS and foundations of all shapes and sizes are transforming how they deliver social impact. And learn how strategic foundations are playing an important role in accelerating their grantees success through capacity building and technology assistance initiatives that foster unprecedented collaboration, collective impact, and data-driven results. 

Attentive.ly is a social media engagement platform that turns your audience into advocates. We provide organizations with rich social media data on their supporters and donors, and help them use that data to better target and personalize their outreach for dramatically improved response rates. We enable our customers to send highly targeted, triggered communications to contacts and donors based on their digital body language on the social web. 

Attentive.ly has been used by over 100 organizations, to identify 5 million+ influencers, including the ONE Campaign, Defenders of Wildlife, and Susan G. Komen for the Cure. 

VOSD_logo_HORIZONTAL.jpg

How do you know if what you “say” is what people ultimately “hear”?

VIOOLY acts like spell check—except instead of showing spelling mistakes, it tells you what in your writing may be keeping someone else from understanding the impact of your work. Just cut and paste anything from a tweet to an annual report, and VIOOLY will tell you how readable your text is and how well it’s connecting with your audience.

VIOOLY was originally developed with a generous grant from the Bill & Melinda Gates Foundation to address misperceptions about foreign aid. Now VIOOLY can be customized to address many other communications issues that research shows is getting in the way of people understanding your impact.

While writing is clearly an art, science can inform the process. A recent pilot by a dozen organizations around the globe has shown that a few minutes using VIOOLY can improve communications measures by up to 30%.

Come check out VIOOLY in The Lab. Learn more about the future of messaging development with custom-built natural language processing software. 

A pioneer in the nonprofit digital news industry, Voice of San Diego is a mission-driven, member-fueled investigative news organization covering quality of life issues in San Diego.

In addition to producing award-winning investigative reporting, civic engagement events and TV, radio and podcast programs, Voice of San Diego also helps local organizations build their brands and raise awareness through Partner Voices - a promotional section of the Voice of San Diego website dedicated to highlighting the work of local nonprofits through professionally written feature stories. These stories are crafted by VOSD promotional writers and are paid for by the nonprofits themselves or the philanthropists who support them.

VOSD works with each nonprofit to distill their message, create a social media campaign and measure impact. In year one, we’ve written about more than 40 different organizations, helping them recruit new followers, volunteers, donors and community partners.

Schedule time with us at The Lab to learn more about how we’ve harnessed technology to engage our audience, measure impact and build a sustainable nonprofit news organization supported by volunteer donors and socially responsible businesses.

Dear Friends,

I'm writing this note to the few of you who had signed up to meet with me/Twitter during the upcoming Comnet15 conference in San Diego. I was very much looking forward to meeting you, to explain how Twitter and Periscope can help communicate to the world at-large the incredible work that your organization is doing, and to most importantly make a new, lasting connections. 

Due to an unforeseen scheduling conflict, I will no longer be able to make it to the conference. I am very disappointed that I won't be there to meet you. Despite my absence, I would still propose that you consider me a resource and hopefully, we'll have another opportunity to meet. I am based in our @TwitterNYC office, so if any of you are in New York and would like to meet please reach out to me. I would be thrilled to make up the missed opportunity from San Diego. 

All best,

Maryam

Monitor 360 is the Narrative Analytics+Strategy company that brings clarity to complex, cross-disciplinary strategic challenges through Narrative Analytics – a systematic approach to understand, quantify, shape, and monitor narratives. We combine social science and data science to surface "beliefs at scale" and allow leaders to harness narratives to their advantage to manage brand reputations, launch new initiatives, fuel advocacy campaigns, and create breakthrough strategic plans. We can’t tell you about everything we do, but if it’s a hard, fast-moving narrative problem, we’re probably working on it (in 40+ countries) whether it’s for a major corporation, foundation, or the White House.

Have a narrative challenge? Want to understand how to better leverage “big data” to inform your communications efforts? Come chat with us. 

Hi. We’re Blue State Digital. You may know us as the digital agency whose staff, tools, and philosophy built an army of supporters and helped raise over a billion dollars for President Barack Obama in 2008 and 2012.

Today, we bring our data-driven and people-focused approach to digital engagement to help nonprofits, foundations, and advocacy groups build communities that drive action.

Powering many of our programs are the BSD Tools, a community mobilization platform that has helped raise $1.9 billion (and counting) in direct contributions from more than 30 million people, and driven millions of actions that benefit our clients’ brands and bottom lines.

The new "Global Innovation Exchange" connects innovators, funders and experts on the ground. Join Forum One at the Lab to learn more.

The Exchange takes a completely new approach to accelerating progress in international development.  The Exchange is an online community being developed following the principles of: catering to specific audiences, leveraging partnerships, making it social, and actively building and managing the community.

The approach of the Exchange is relevant for any online community/collaboration effort, and for any organization engaged in tackling multi-facetted challenges. Join us to learn more about the approach, and whether the Exchange could partner with you.

The Exchange (at www.globalinnovationexchange.com) is being developed by USAID, along with DAI and Forum One.


The Lab FAQs

What is The Lab at ComNet15?

The Lab is an interactive space for companies and organizations to collaborate and connect with ComNet15 conference goers to debut programs or showcase innovative communications products that are changing the way we communicate.

Is The Lab the same as a conference sponsorship?

No. Participation in The Lab is an opportunity for companies to work with communications and social sector professionals to help them better utilize their products and tools in an interactive setting. If you are interested in sponsoring the conference, you can view a list of our sponsorship opportunities at comnet15.org/sponsors.

Who attends the conference?

Last year’s conference attendees included folks from the following organizations:

The Rockefeller Foundation, StoryCorps, NYU, YouTube, The New York Times, Crisis communications guru Judy Smith, BuzzFeed’s Ben Smith, The Hewlett Foundation, Human Rights Watch, The Ad Council, The Stanford Social Innovation Review, The James Irvine Foundation, NPR’s Terry Gross, and Ezra Klein from Vox.com.

A list of ComNet15 attendees can be found here.

Who sets up the meetings? How?

Meetings will be set up by conference attendees prior to the conference via the sign up sheet above. It is possible that conference attendees will also have an opportunity to schedule meetings when they arrive at the conference for registration if meeting times are still available.

What will we meet about?

What do you do? Are conference attendees a user of your product? If so, how can you help them improve their experience? If not, why aren’t they using it? Would it be a good fit for their organization’s communication efforts? If they’ve signed up to meet with you, chances are they already have a few questions of their own. These meetings are intended to open a dialogue between outstanding companies and nonprofit and foundation leaders about using a company’s products or services to have a larger impact on society.

How long will Lab meetings last?

Each meeting will be for up to fifteen minutes.

Will there be breaks between meetings?

The Lab will closed for lunch on Thursday October 1 from 12pm to 1:30pm PT.

When is the ComNet15 conference?

The Communications Network annual conference, ComNet15, will take place September 30 - October 2, 2015 in San Diego, CA, at the Loews Coronado Bay Resort.

What time will The Lab be open?

The Lab will be open on Thursday October 1 from 10am - 5pm PT.

How much does it cost to participate in The Lab/be a Comnet15 exhibitor?

The Lab is free for the 2015 conference. It is likely The Communications Network will charge a fee to participate in future years. For future events, special consideration will be given to those who join us at ComNet15.  

What do companies and organizations get for participating in The Lab?

Each company that participates in The Lab will receive the following:

  • Invitation to the Opening Night Reception on Wednesday September 30
  • Discounted rate for hotel room at the Loews Coronado Bay
  • Prominent advertising in the ComNet15 Change Agent Journal/conference program which will be given to all attendees, as well as on the ComNet15.org website
  • Invitation to The Network’s sponsor reception on Thursday October 1
  • Valuable professional contacts from major social sector institutions
  • Exposure for your business

Who leads The Communications Network?

The Communications Network’s Board includes senior leaders from some of the world’s most consequential social change organizations.

Among them: Ford Foundation, The MacArthur Foundation, Environmental Defense Fund, The John S. & James L. Knight Foundation, The Robert Wood Johnson Foundation, The Pittsburgh Foundation, The Annie E. Casey Foundation, Lumina Foundation, The Duke Endowment and The W.K. Kellogg Foundation. You can find a complete list of our Board members here.

Sean Gibbons is the Executive Director of the Network. Prior to joining The Communications Network, he held a series of leadership roles at Third Way, a public policy think tank in Washington. D.C. and served as the Director of Media Strategy at the Center for American Progress. Before his career in public policy, Gibbons was an award winning producer at CNN and worked at ABC News on programs including World News Tonight with Peter Jennings and Nightline with Ted Koppel.

Who can I contact for more information about the conference or participating in The Lab?

If you would like additional information, please contact , Executive Director of The Communications Network, at .