Description: Your organization has amazing stories to tell -- about the people you work with and for, your broader mission, your strategy. Content is an essential cornerstone of engagement with audiences and stakeholders. But how do you create a content strategy that connects to your mission and is sustainable within available resources?
This workshop will uses a mixture of presentation, exercises, and discussion to help you get your arms around your organization’s content strategy and make it work. Whether you’re new to the subject or a practiced hand looking for new perspectives and discussion with the like-minded, this session intends to engage and inspire with tips, shared experience, and pragmatic tools that can make a difference. 

What You'll Learn: 

1. Content strategy is a team sport -- identify who you have and who you need.
2. Tools and tips to help you create and maintain your content strategy -- from editorial calendaring and decision-driving metrics.
3. Learn the defined stages of a sustainable content practice, and we’ll discuss common bottlenecks and how to overcome them.